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Working as a Digital Community Specialist in 2013 opens up doors of opportunities in the digital industry and its evolution. I’ve learned how brands grew through building communities, triggered by working with the correct influencers. Then leads to the opportunity of conducting suitable marketing activities by understanding each brand personality and positioning in the eye of variety kind of communities. This lead the ability for the brands to monetize, since it successfully drive a high user acquisition and became more attractive to act as cross-promotion platform.