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Influencer nowadays are savvy marketers, with a knack for finding innovative ways to engage with their audience. And they’re adept at building massive communities, with audiences that range from hundreds to millions. Research shows the presence of celebrities in ads was associated with increased brand lift and view-through rates.1 And while this tactic has stood the test of time, keep in mind today’s notion of celebrity has expanded far beyond the latest box office hit.
If you have questions for Razi, please use the comments section on this page or click here to join our group discussion on Entrepnr.
Also, you might be able to meet the speaker too during our live virtual networking session at 5pm HK/SG time and have the chance to talk to him in real-time with video. Click here to register for the networking session.
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