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Key Points: 1. The human in the business is a key asset. Creating alignment of employee hopes & aspirations with business purpose gets engagement and advocacy Selecting individuals for personal brand profiling and building them as influencers for a company. 2. Identifying what separates the great from the good The competency a company is really good at delivering. 3. Creating relevant & consistent stories, around that competency and its benefit, delivered through brand communication.
If you have questions for Joy, please use the comments section on this page or click here to join our group discussion on Entrepnr.
Also, you might be able to meet the speaker too during our live virtual networking session at 5pm HK/SG time and have the chance to talk to him in real-time with video. Click here to register for the networking session.
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