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The science of influencer marketing

A talk by Leigh Cowan
Director Marketing Governance & Strategy, Leadership Empowerment

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Topics covered by this talk

Leigh is giving away the following

My latest book, “Advanced Pricing Strategy - Dispelling the Illusion of Value-Based Pricing”, published by Bookboon SEE: https://bookboon.com/en/advanced-strategic-pricing-ebook

To be in with a chance to win this, simply register for their talk by clicking the button at the top of this page

About this talk

  • Using Multi-Stage Mass Communication Theory Commercially.
  • The Importance of Group Opinion Leaders Social Factors & Brand Preference.
  • Forecasting using the Product Adoption Model The Impact of Innovation on Influencer Marketing.
  • The 8th ""P"" of Marketing.
  • Will include case study with the Swisse Vitamin & Supplement company.

If you have questions for Leigh, please use the comments section on this page or click here to join our group discussion on Entrepnr.

Also, you might be able to meet the speaker too during our live virtual networking session at 5pm HK/SG time and have the chance to talk to him in real-time with video. Click here to register for the networking session.

The Four Faces of Marketing

A free copy of my best selling e-book on strategic marketing and marketing management, used by Universities and advanced colleges of Marketing education all around the world.

Please note, you need to register as an attendee before you can access this freebie.

Leigh Cowan

B Commerce (Marketing), UNSW, Graduate. Diploma Strategic Planning (London City University) AFAMI 1986, AFSMI 2014

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